We are almost midway into the Holy month of Ramzan, a month that brings with it countless blessings for all Muslims around the world.
Don’t get me wrong, I have no plans of delivering a sermon on the do’s and do nots of Ramzan. All I want to do is simply identify a great opportunity that otherwise gets lost in the clutter of our deadly routines i.e. the grind.
Ramzan brings a rare opportunity for us to introspect and reflect on our chosen way of living. We all know that reflection is key before setting out on any mission. Just as the leadership teams in companies revisit the company’s mission and vision statements from time to time, we also need to invest time contemplating our life-missions. Introspection gives clarity and fuels will power. Every day we fight battles, be it in a marketplace, at the office or any other facet of life, and we all know that the last one still standing is the one with the strongest will power.
· Alexander III of Macedon or commonly known as Alexander the Great, earned the epithet “the Great” due to his consistent success as a military commander. Driven through determination and willpower – he never lost a battle. His conquests and exploits are admired all around the world.
· Quaid-e-Azam Mohammad Ali Jinnah’s determination gave Muslims of the sub-continent Pakistan.
· Corporate giants such as Apple, IBM, Star Bucks, General Motors all have made some of the most dramatic comebacks.
There is no straight formula for success; but each of the examples listed above indicate that a selfless intent fueled by strong will power can shape a destiny.
While companies are driven to attain hard-core business success, some companies are going beyond the one dimensional financial approach. These companies are including communities that they serve and work with. It’s heartening to see how local companies in Pakistan have made tremendous strides on the Corporate Social Responsibility (CSR) front over the years. In Pakistan, the Overseas International Chambers of Commerce and Industry (OICCI) members alone invested Rs. 20 billion during the FY2018 in CSR initiatives, a major portion of which was dedicated to human development and health. When companies commit to social causes and drive sustainability through CSR initiatives you know it’s a step in the right direction, simply because not only is it giving back but it’s also investing in future generations.
Pakistan Cables® association with philanthropic initiatives is as old as the company itself. We have a history of supporting development in areas of education, health, social development, and gender equality. A more recent addition was supporting the cause of art and urban development when we sponsored the Public Outreach initiative of the Karachi Biennale Trust during 2017 through Reel On Hai.A dedicated 2.5 percent of our profits after tax to charitable causes is a policy we have practiced for many years as we have always believed in serving the communities we live and work with. Another heart rendering cause we have supported for two years consecutively is providing solar lamps to the miner’s community living in Dukki, Balochistan in collaboration with HELP Balochistan. Over 3,000 households have directly benefited and have access to light for the very first time! We are also committed to supporting education and have sponsored gold medals at various top engineering institutions. Our CSR approach is evolving with changing dynamics and we are committed to ensuring that we have a holistic approach to CSR, which involves the company and engages its employees on an ongoing basis.
This Ramzan we unveiled our digital campaign #NoCompromiseOnKindness which is a simple way to remind ourselves that the smallest gestures of kindness can make a big impact.
The road to betterment is never ending. Successful businesses and thinkers are entities that invest in introspection. They move coherently on the evolving needs of the communities around them. Similarly, our lives should not be any different. Irrespective of how many risks one takes or how cautiously one treads, setbacks hit you hard. However, it is all in one’s own hands to ensure that no matter how hard the times are, it’s never too late to start again and rebuild for the better – be it a business or a community and as far as I see it, the two go hand in hand.
Ramzan Kareem everyone from all of us at Pakistan Cables Limited.