INNOVATE OR DIEMuhammad Shahid
Every time I see a brand set out to purse a dream it knows can change the customer experience for the better or have a meaningful impact in some manner, it makes me stand up and notice!
In an increasingly competitive business landscape, Pakistani companies are now aggressively competing with local and international brands on home turf. As category leaders / business pioneers, the ultimate win zeros in on one simple choice – to innovate!
The recent launch of Pakistan’s first e-store that offers general wiring solutions to homeowners and end users by Pakistan Cables is one such definitive decision for us. The Pakistan Cables e-store offers the facility to consumers / homeowners to shop for general wiring solutions online, without the hassle of braving crowded markets. The product is shipped and delivered right at your doorstep speedily. Time-starved consumers will benefit tremendously with the launch of the Pakistan Cables e-store because they will have access to authentic products directly from the company conveniently.
Launching an e-store in the construction materials category is rare. E-commerce platforms in Pakistan are popular among other categories such as fashion apparel, consumer durables, FMCG categories and so on. However, we are convinced that there in a need in the construction material space, particularly with high value items such as wiring, usually available in hardware markets that consumers may not chose to directly access but rather rely on the contractors or electricians.
According to a survey by Google, Pakistan has been termed as the fourth largest digital economy by 2030 (Google). In Pakistan, the e-commerce market size is expected to cross $1 billion by 2020. As per the State Bank’s report, there were approximately 905 e-commerce merchants registered with banks in 2017 and I am certain the number has risen since then. Pakistan is one of 11 countries to the next billion new Internet users. Growth in the e-commerce market is expected from the surging middle class of over 50 million people.
Above everything else, the Government of Pakistan has finally announced the E-commerce policy framework proving that e-commerce is well entrenched among Pakistani shoppers today and that trends are clearly shifting in this direction. It’s the businesses that need to gear up and respond to the changing needs and expectations of the Pakistani consumer.
Currently available in Karachi, Lahore, Islamabad and Rawalpindi and with plans to roll out into other cities and towns, Pakistan Cables e-store is set out to be a benchmark for the industry. The e-store is easy to navigate and allows shoppers to pay through four different payment methods that include Cash on Delivery, Credit/Debit Card, Cross Cheque and Bank/Online Transfers.
As the leading wires and cable manufacturer of Pakistan, the brand – Pakistan Cables – always fuels empowerment through the veins of the country. Modernising business practices for greater efficiency, offering world class quality, revolutionizing with innovative technology and foreign collaborations – such bold decisions and risks have fortified our brand equity. We are extremely proud that we have been able to launch an e-commerce platform to facilitate consumers/homeowners. Simply log onto our e-store and experience the difference right away!