Fahd K. Chinoy


Losing a loved one is not just tragic, it breaks people. That is why the safety of our loved ones is paramount to all of us and this is the reason why we must continue to look towards companies, products and solutions that are aligned towards safety. As highlighted in my earlier blogaccording to one estimate, fire incidents kill 16,500 and cost billions of rupees annually. Rescue 1122 reports 124,854 fire incidents between 2004 – 2019 in 37 towns and cities of Punjab alone. This means over 8,300 fire incidents annually in these cities! A number of reported cases of household fires are owing to short circuits. Faulty wires and outdated electrical systems are often the main culprits.  Such eventualities can be avoided.  We only need to wake up to a basic premise; ‘safety’ is not just a check-in-the-box item anymore. Safety is an integral part of any construction project and this is recognized by the builders, engineers, consultants and associated stakeholders.  Yet, decisions to opt for lower quality wires and cable brands are made without fully realizing the serious threats attached. ‘Cost-saving’ is a deceptive tactic offered by various brands today - other than using sub-standard raw materials, they lack needed certifications and the consistent approach towards quality and thereby safety. Consumers, at large, remain unaware of the risks. We, at Pakistan Cables, have championed the cause of safety for decades now by creating awareness among consumers on the downside of buying lower quality product. Consumers who opt for Pakistan Cables invest in safety.
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Moreover, Pakistan Cables has invested in R&D to bring to market products with higher safety ratings. An example of this is Low Smoke Zero Halogen cables that have better flame propagation properties and emit less toxic smoke in the event of a fire, thereby saving precious lives. Pakistan Cables is the first company in Pakistan to have its Low Smoke Zero Halogen power cables type tested by the KEMA laboratory in Netherlands, which is the gold standard in electrical testing globally. Similarly Pakistan Cables offers fire rated cables that ensure circuit integrity for a period of time in the event of a fire. As a ISO 14001:2015 and OHSAS 18001:2007 certified company, we are the leading wire and cable manufacturer of Pakistan that’s ensuring safer choices are practiced by consumers, electricians, contractors, builders and developers, architects, and the industry at large. Pakistan has a Building Code within the fire Safety Provision 2016, however the implementation of the code remains weak. Ensuring manufacturing and distribution of products that adhere to safety codes and are compliant to safety regulations is every company’s responsibility. But we do not live in a perfect world. Therefore, consumers need to be extra vigilant in their purchasing decisions. Being fully aware of the risks associated with the manufacturing of wires and cables, Occupational Health and Safety (OHS) has always been an integral part of our business for decades. After all, prevention is better than the cure. The World Health Organization (WHO) states, "occupational health deals with all aspects of health and safety in the workplace and has a strong focus on primary prevention of hazards”. To safeguard the interest of all our employees, Pakistan Cables has been successively running health and safety programs for several years. In 2019, approximately 800 person-hours spent on trainings focused on Behavioral Based Safety. Such activities help share knowledge and ensure sustenance of Organizational Health, Safety and Environment good practices in the workplace. This proactive approach leads to preventing occupational injuries, illness and loss due to accidents at workplace and improve efficiency. For instance, our efforts during 2019 resulted in achieving several million person-hours without loss time injury. What’s more, working on a cause that is dear to everyone results in creating employee engagement platforms that strengthens teamwork too.
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Our people’s efforts have paid off; Pakistan Cables has successively won various awards for its exemplary measures in OHS&E. Awards won over time but not limited to: 1.    NFEH’s Environmental Excellence Awards ( 2010, 2011, 2013, 2015 and 2019), 2.    2nd Prize for Employees Federations of Pakistan (EFP) “Best practices in OHS 2018 3.    3rd Prize for EFP-Best Workplace Environment 2015 4.    3rd Prize for 11th OSH&E Compliance Award 2015 and most recently 5.    NFEH’s CSR award 2019 in Efforts Sustaining Clean and Green Environment
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As manufacturers, providing information required by customers to reach the right decision is our responsibility.   This is why we are transparent in our approach to the products we offer or our overall working environment to ensure an optimal HSE approach.  Together we can build fairer markets guided by best practices to flourish businesses and communities alike, running in harmony and on the principle of safety par no compromise for everyone!

Goodbye 2019, Hello 2020

December is finally here and we are gearing up to say farewell to 2019. But are we prepared for what is coming in 2020?  During the past year, we all braved through challenging times - from a complete meltdown of the Pakistan Stock Exchange, to the persistent economic woes that resulted in the resignation of the Finance Minister, Asad Umer.  Continued reports of the fall of Pakistan’s foreign reserves, rising prices on account of inflation,  devaluation of the rupee,  the IMF program – are only some of the highlights that influenced Pakistan’s economic landscape.

If I look back at the onset of 2019, our challenges were certainly greater than where we stand today.  The currency appears to have stabilized, the current account deficit is shrinking thanks to a decline in imports and growing exports and the stock market has rebounded.   While these are early signs of stabilization, the challenges remain.  Inflation is still persistent, interest rates are high, our export base is very low and we have a tremendous amount of government debt.  We are still not out of the woods yet!

So while I am optimistic that 2020 will be better than the past year, we must brace ourselves for continued challenges by keeping in mind the following approaches:

1.    Celebrate victories

2020 may or may not turn out to be a year of huge wins. However, when confronted with challenges, it is our attitude towards unfavorable situations that often defines our own success. In crisis comes opportunity, and we should seize these opportunities in our respective quests for continuous improvement.  And indeed there will be successes and these must be celebrated.

2.    Be frugal

Running a business efficiently is not optional anymore. Every rupee spent needs to be scrutinized in terms of the ultimate value proposition.  Unnecessary expenditures that ‘look and feel’ good but return nothing tangible to the business in the short or long term are best avoided.

3.    Work with employees to build achievable goals

The first thing that gets impacted in the tough times is employee morale. It’s simple, really; the more someone feels they’ve achieved, the more driven they’ll be achieve more of the defined goals. At times like this, especially when starting out the New Year - pump your people up. Let them know that the burdens they carry are not theirs only.

4.    Build Capabilities

In an earlier blogpost, I had stated that in an increasingly competitive business landscape, Pakistani companies are now aggressively competing with local and international brands on home turf. As category leaders / business pioneers, the ultimate win zeros in on one simple choice - to innovate! The new year requires reviewing our internal capabilities and flagging areas of improvements that benefit the organization and stakeholders at large.

It is still not clear whether the year 2020 will be one in which we turn the corner.  But we all have a part to play in this story and we must remain steadfast in the face of challenges.  Pakistan has an incredible amount of untapped potential and I am confident that if we seize the right opportunities this could very well be the year that Pakistan starts to emerge as one of the countries that could be the next big growth story.

I wish you all a very Happy New Year!



No feeling is more gratifying than being recognized by valued stakeholders, particularly when customers express confidence in your product and brand. A few weeks earlier, Pakistan Cables won the ‘14thConsumer Choice Award 2019’ for the ‘Consumer Demand’ category, organized by the Consumer Association of Pakistan. On receiving the award, I could not help but think that despite the tremendous pressures we face from cheaper brands (often offering sub optimal quality products in the market), the consumers still know the difference and count on us to deliver the best quality that money can buy. For us, at Pakistan Cables, we are truly humbled and thank each one of you for your patronage over the years.

The brand – Pakistan Cables - is by far the most trusted brand name in the category. Hundreds of people work day and night, across Pakistan, to make sure that we uphold the trust our customers have in us.  This is a trust built over decades of consistency and driven by an ethos within the organization to never compromise on quality.

Recently, I met a CEO of a leading international company in Pakistan. As I began to introduce Pakistan Cables to him, he cut me short and informed me that the company needed no introduction.  He told me that just that morning he was showing his home to a potential buyer and that the only question on building materials asked was whether Pakistan Cables was used when the house was built.  The CEO was pleased to tell the prospective buyer that this was the case and that in 18 years, he had never faced an issue with the wiring.  He went on to inform me that the potential buyer enthusiastically approved of the choice.

If you browse through the Dawn Newspapers Sunday classified section, where new homes are up for sale, amongst the listings of high-end bungalows, you will often find Pakistan Cables being listed amongst the brands and features.  This clearly shows that discerning buyers value quality and are looking for Pakistan Cables as a critical feature in the home.  After all, no one wants to deal with wiring issues once the home has been built and people are living in it.  It only leads one to understand that for consumers, the brand – Pakistan Cables is hallmark of trust and a sign of assurance they seek when making important decisions.

Last week, Pakistan Cables won the FPCCI’s “Merit Award for Exports 2019”. It is a jubilant occasion for all of us, as we won the award for the fifth time consecutively. Last month, the company also won the ‘7thFPCCI Achievement award’ for our contribution towards technological advancement in power transmission systems by introducing a revolutionary technology, ACCC® conductors, for the first time in Pakistan.  The Federation of Pakistan Chambers of Commerce and Industry (FPCCI) organized 7th Achievement Awards Ceremony for the year 2019 in recognition of the praiseworthy contributions in development of different sectors of national economy. Pakistan Cables launched aluminum Composite Core Conductors or ACCC®, in collaboration with CTC Global Inc., US, in 2017. You can read more about the ACCC® in one of my previous blogs.  While we have ACCC® making gradual inroads, there is so much more that needs to be done in collaboration with the policy and decision makers.

The recognitions come at a good time – it reinforces our fundamental belief that our commitment to quality remains the cornerstone of our success. As a business that has fostered unwavering commitment to ethics, integrity, world-class product quality and innovation, we believe if we continue to do justice to our brand and reputation, the sky is the limit.

We are delighted to have been the chosen ones by the consumers and the esteemed FPCCI. We remain the brand that empowers households and industries across sectors for generations to unleash our collective potential.

Thank YOU Pakistan!



Every time I see a brand set out to purse a dream it knows can change the customer experience for the better or have a meaningful impact in some manner, it makes me stand up and notice! 

In an increasingly competitive business landscape, Pakistani companies are now aggressively competing with local and international brands on home turf. As category leaders / business pioneers, the ultimate win zeros in on one simple choice - to innovate!

The recent launch of Pakistan’s first e-store that offers general wiring solutions to homeowners and end users by Pakistan Cables is one such definitive decision for us. The Pakistan Cables e-store offers the facility to consumers / homeowners to shop for general wiring solutions online, without the hassle of braving crowded markets. The product is shipped and delivered right at your doorstep speedily. Time-starved consumers will benefit tremendously with the launch of the Pakistan Cables e-store because they will have access to authentic products directly from the company conveniently. 

Launching an e-store in the construction materials category is rare. E-commerce platforms in Pakistan are popular among other categories such as fashion apparel, consumer durables, FMCG categories and so on. However, we are convinced that there in a need in the construction material space, particularly with high value items such as wiring, usually available in hardware markets that consumers may not chose to directly access but rather rely on the contractors or electricians. 

According to a survey by Google, Pakistan has been termed as the fourth largest digital economy by 2030 (Google). In Pakistan, the e-commerce market size is expected to cross $1 billion by 2020. As per the State Bank’s report, there were approximately 905 e-commerce merchants registered with banks in 2017 and I am certain the number has risen since then. Pakistan is one of 11 countries to the next billion new Internet users. Growth in the e-commerce market is expected from the surging middle class of over 50 million people.

Above everything else, the Government of Pakistan has finally announced the E-commerce policy framework proving that e-commerce is well entrenched among Pakistani shoppers today and that trends are clearly shifting in this direction. It’s the businesses that need to gear up and respond to the changing needs and expectations of the Pakistani consumer.

Currently available in Karachi, Lahore, Islamabad and Rawalpindi and with plans to roll out into other cities and towns, Pakistan Cables e-store is set out to be a benchmark for the industry. The e-store is easy to navigate and allows shoppers to pay through four different payment methods that include Cash on Delivery, Credit/Debit Card, Cross Cheque and Bank/Online Transfers.

As the leading wires and cable manufacturer of Pakistan, the brand – Pakistan Cables – always fuels empowerment through the veins of the country. Modernising business practices for greater efficiency, offering world class quality, revolutionizing with innovative technology and foreign collaborations – such bold decisions and risks have fortified our brand equity.  We are extremely proud that we have been able to launch an e-commerce platform to facilitate consumers/homeowners. Simply log onto our e-store and experience the difference right away!


FBR’s Tax Reforms: Better Late Than Never

The debates are rife, protests frequent and targets, ever ambitious. That is how I sum up the state of affairs as far as the Federal Board of Revenue’s (FBR) efforts to widen the tax net go.   The current government in its resolve to drive Pakistan towards economic viability and develop domestic revenue resources has set a target of Rs. 5.5 trillion  for the FBR in the current fiscal year. This will not be an easy task. Especially when from the appointment of the new FBR Chairman, to the introduction of tax collection framework for retailers or the launch of technology-enabled solutions for the convenience of taxpayers, everything has been met with skepticism and resistance by the public and business communities alike. 

The FBR has become more aggressive about identifying non-filers.  Non-filers, people not declaring assets, businesses not paying sales taxes - there are multiple categories of violators that exist within our economy and the FBR is out to get them. In the last few months, the government’s position and resolve is clear - it remains undeterred and no amount of public protests and controversies spun by media have slowed down its efforts to going after culprits and document an otherwise opaque economy.  Kudos to the government and the tax machinery for taking brave and ambitious steps in moving in this direction.

The local wires and cables industry is highly fragmented with the hundreds of entities that are relatively small size manufacturers.  Most of them operate in the unorganized sector. Poor law enforcement has resulted in a steady growth of the unorganized sector in our sector. Pakistan Cables is the only wire and cable manufacturer listed on the PSX and our business approach upholds the ethos of transparency and good corporate governance. Our fundamental belief is to conduct business with integrity.  Today, we are outnumbered by competitors who maintain low overhead costs and sell at a cheaper price by conveniently avoiding paying taxes and duties and operating under the radar.  Even larger entities operate with a mixed approach, choosing not to comprehensively declare their business levels and thereby reduce costs. Thus, from the perspective of Pakistan Cables the FBR’s initiative is a welcome effort as it paves way for a level playing field for businesses that operate by the book.  

Making its mark by contributing towards the national exchequer through imports of raw material and paying all applicable taxes, Pakistan Cables stands tall and side by side a number of the major manufacturing concerns of Pakistan.  For over six decades, we have worked closely with allies in the business community as well as the government to ensure that the industry evolves as a whole, its interests are well preserved and it continues to contribute towards the economy by creating employment, trade and growth opportunities for its stakeholders. 

What I particularly find alarming is the defiance shown by a particular population segment that refuses to follow the law and pay taxes in the first place.  As citizens of Pakistan, some of us choose to live under the misconception that rules are to be broken at home and followed overseas only. I have personally observed numerous times, fellow Pakistanis being law-abiding citizens of a foreign land. However, as soon as they reach Pakistan they freely break all the rules – smoking cigarettes at the luggage conveyer belts at the airport, breaking traffic lights and blatantly ignoring basic rules that they follow abroad. Choosing to be a non-filer and conveniently dodging taxes is parallel to this approach. Hence, a change in our own attitudes is much needed. As citizens of Pakistan, each one of us should take ownership of their responsibilities towards the state and share it equally. We are quick to criticize our governments and decision makers and yet are highly hypocritical – because when it comes to paying taxes we are suddenly no where to be found and yet magically expect the country to flourish. The fact that Pakistan is amongst the countries with the lowest tax-to-GDP ratio in the region speaks volumes of the kind of service we have done for our homeland.

In my July blog, I indicated that the road ahead for Pakistan’s economy will continue to remain tough as austerity measures drive the economy in the medium term for a better future in the long term.   Enhancing the tax net is a linchpin for any economy. Hence, the sooner everyone (i.e. business owners and consumers) accept it and participate with an entrepreneurial zeal, the sooner we can plug the tax-revenue gap, foster fair competition among local industries and hopefully restore the confidence of the masses within the government’s measures to restore the economy. 



Imagine countries that drive economic policy towards foreign direct investment and industrialization, while at the same time crippling incumbent and high potential local industries by putting them at a disadvantage to imports. Unfortunately, in Pakistan that is a reality for some local industries.  In fact, Pakistan’s wires and cable industry faces severe challenges owing to inconsistent Government policy.  


Myth: Government policy is aligned to boost and create opportunities for local businesses.

Reality:  The local cable industry is being suppressed by current policies. Imports of wires and cable have more than doubled from USD 56 million to USD 124 million in the span of two years.  This is an outcome of so-called measures taken to ‘facilitate’ FDI and CPEC projects through special exemptions, granted exclusively to importers, which are otherwise not available to local manufacturers.  

Today CPEC, Greenfield, Power Generation and Transmission projects get special exemptions from sales tax and duty on imported wires and cable. Owing to which importing the products is cheaper than buying its locally manufactured counterpart. Local manufacturers, on the other hand, are subjected to sales tax and duty on raw materials (whether they supply to projects with exemptions or not). The Government has created an imbalance that is giving imports between 15% - 20% cost advantage over local cables. 

To the Industry’s dismay, the recently passed Finance Supplementary (Second Amendment) Act 2019, carried sweeping exemptions for all “Greenfield Projects”.  This by default, incentivizes any new industrial project to opt for importing cables and thus resulting in a retrogressive impact on our industry.  


According to an estimate, the local wires and cable industry employs over 3,000 households and generates a combined revenue of over Rs 40 billion. Unfavorable policies adopted by the Government have only resulted in declining profits and an overall slowdown in demand through increasing imports. Signs of a decline in the growth of large-scale manufacturing, especially in the construction sector, are evident.  

While I understand the Government’s agenda for harboring industrialization and bringing in new industry, should it be at the expense of a pre-existing developed industry? 

Other benefits of developing local industry are: 

1.    Creation of jobs, development of higher level of skills.

2.    Innovation and transfer of knowledge in industry

3.    Self-reliance and saving on FOREX by fulfilling our needs through local goods  

4.    Enhancing “Made in Pakistan” by incentivizing local products to compete internationally with world class quality

 At a time when Pakistan needs maximum support in building its electrical infrastructure, its policies are set out to destroy rather than protect or nurture the local industry.  Successive Governments have failed to document the shadow economy that continues to affect the manufacturing sector via rampant counterfeits, smuggled goods and the unorganized sector. The local industry’s sheer resilience have kept it going until now.  The All Pakistan Cables & Conductors Manufacturer’s Association (APCCMA) has met all key policy makers on issues crippling the industry but the Government’s patronage remains much awaited.


Our country’s engineering base has huge potential and the cable industry has a role to play in it. With industry friendly policies, backed by a suitable economic environment, the wire and cable industry can become a major contributor to exports for Pakistan.  Our policy makers need to learn from Turkey where supportive government policies have resulted in making Turkey the 5th largest cable exporter in the world. 

Considering the numerous socio-economic challenges, which local manufacturers encounter, an encouraging response from the policy makers should have been part of the Government’s Vision 2020.  The Government’s recent decision to tap CPEC opportunities by establishing a business forum is a welcome sign. It still requires a measurable and transparent action plan. Above all, it needs a buy-in from those local manufacturers who remain at a clear disadvantage.   

The domestic cable industry is keen to work with all relevant departments within the government to create a level playing field for itself thereby creating import substitution and also to generate revenue through exports.  After all, isn’t a reduction in the current account deficit a burning priority in terms of the government’s mandate?


Why Ethics in Business Still Count …

You may find it strange that someone needs to reinforce the importance of ethics in business, especially in a post Enron and Arthur Andersen era. After all, the collapse of the two giants in 2001 forced companies around the world to revisit their commitment to best practices and implement firmer controls to ensure transparency and foster an ethical work culture.  

So when recently, the CompetitionCommission of Pakistan (CCP) imposed a total penalty of Rs18 million on 18 electric cable makers for deceptive marketing,  one is forced to wonder  why the business community is not waking up to the responsibilities we owe to all stakeholders including the communities we serve?

The CCP has directed the accused cable manufacturers to clearly print incentive details on the packaging, which buyers are entitled to on purchase of the product.  The practice employed by these 18 cable manufacturers did not disclose rewards; hence, the end-consumers often were not aware that the boxes included cash prizes for electricians and other influencers.  The cost of the rewards were built into the price and the consumer would pay for the rewards without necessarily benefiting from them. 

Offering instant cash rewards / tokens as an incentive to buyers has been a norm for many years in the wire and cable industry, along with other industries such as paints. Cash coupons are offered by numerous brands within the organized and unorganized sector.  Consumers end up installing brands that may appear inexpensive but may also pose a graver risk to life and property, as they do not conform to international specifications. It is in the consumers’ interest to be aware of promotions / incentives that are offered by product manufacturers. This ensures that intermediaries are not able to influence the decisions made by end consumers just on account of rewards, while having no regard for the consumers’ safety or wellbeing.

In my view, any business that is established with the intent to serve communities, respects the fundamental notion of freely sharing relevant information with stakeholders. The sooner businesses embrace this reality, the sooner our industries transforms for the better. 

According to one estimate, fire incidents kill 16,500 and cost Rs. 400 billion annually. Rescue 1122 reports 124,854 fire incidents between 2004 – 2019 in 37 towns and cities of Punjab alone. This means over 8,300 fire incidents annually in the listed 37 towns and cities of Punjab. A number of reported cases of household fires are owing to short circuits. Faulty wires and outdated electrical systems are often the main culprits. The Regent Plaza fire or more recently the Jamshed road fire in Karachi claimed human lives. 

While Pakistan waits for its Fire and Safety Act, the Pakistan Engineering Council (PEC) and the National Disaster Management Authority (NDMA), prepared a “Building code” to prevent fire hazards in buildings, which was approved by the President of Pakistan, Mr. Mammoon Hussain, in 2017. Enforcement is direly needed. Weak implementation of the fire safety laws and building codes is an opportunity for manufacturers to lead from the front with the consumers’ interest and protection in mind and win not just brand loyals but the respect of industry players.

Another challenge is the large segment of the cottage industry comprising of counterfeiters. Counterfeit cables are those that sell under false pretenses, essentially falsifying that they are compliant with safety and performance standards. Counterfeiters go unchecked and the segment continues to thrive in all major cities of Pakistan, particularly Punjab and KPK belts. 

To safeguard consumers’ from counterfeiters and protect their interests, Pakistan Cables® introduced an SMS based Product Verification system that results in giving control to the consumers and allowing them to authenticate products directly. 

In its 65 years of pioneering wires and cables in Pakistan, Pakistan Cables® has long served its customers across generations. We have only been able to do so because of our deep-rooted commitment to ethical practices. We do not deter from taking unfavorable commercial decisions if it requires us to violate the internal resolve of conducting business ethically.

Such hard decisions come at a price; however, the reward has been utmost respect and admiration from our business partners and unwavering loyalty from consumers. The two enable us to sustain profitably in the end.  We remain a true leader with an intent to serve not deceive, lead from the front and not back down in face of surmounting challenges. 


Ramzan Retrospection

We are almost midway into the Holy month of Ramzan, a month that brings with it countless blessings for all Muslims around the world. 

Don’t get me wrong, I have no plans of delivering a sermon on the do’s and do nots of Ramzan. All I want to do is simply identify a great opportunity that otherwise gets lost in the clutter of our deadly routines i.e. the grind. 

Ramzan brings a rare opportunity for us to introspect and reflect on our chosen way of living. We all know that reflection is key before setting out on any mission. Just as the leadership teams in companies revisit the company’s mission and vision statements from time to time, we also need to invest time contemplating our life-missions. Introspection gives clarity and fuels will power. Every day we fight battles, be it in a marketplace, at the office or any other facet of life, and we all know that the last one still standing is the one with the strongest will power. 

·      Alexander III of Macedon or commonly known as Alexander the Great, earned the epithet “the Great” due to his consistent success as a military commander.  Driven through determination and willpower - he never lost a battle. His conquests and exploits are admired all around the world.

·      Quaid-e-Azam Mohammad Ali Jinnah’s determination gave Muslims of the sub-continent Pakistan. 

·      Countries such as Finland and Iceland transformed themselves by practicing a collective will power stand as role model countries for being the cleanest and safest respectively. 

·      Corporate giants such as Apple, IBM, Star Bucks, General Motors all have made some of the most dramatic comebacks. 

There is no straight formula for success; but each of the examples listed above indicate that a selfless intent fueled by strong will power can shape a destiny.  

While companies are driven to attain hard-core business success, some companies are going beyond the one dimensional financial approach. These companies are including communities that they serve and work with. It’s heartening to see how local companies in Pakistan have made tremendous strides on the Corporate Social Responsibility (CSR) front over the years. In Pakistan, the Overseas International Chambers of Commerce and Industry (OICCI) members alone invested Rs. 20 billion during the FY2018 in CSR initiatives, a major portion of which was dedicated to human development and health. When companies commit to social causes and drive sustainability through CSR initiatives you know it’s a step in the right direction, simply because not only is it giving back but it’s also investing in future generations. 

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Pakistan Cables® association with philanthropic initiatives is as old as the company itself. We have a history of supporting development in areas of education, health, social development, and gender equality. A more recent addition was supporting the cause of art and urban development when we sponsored the Public Outreach initiative of the Karachi Biennale Trust during 2017 through Reel On Hai.A dedicated 2.5 percent of our profits after tax to charitable causes is a policy we have practiced for many years as we have always believed in serving the communities we live and work with. Another heart rendering cause we have supported for two years consecutively is providing solar lamps to the miner’s community living in Dukki, Balochistan in collaboration with HELP Balochistan. Over 3,000 households have directly benefited and have access to light for the very first time! We are also committed to supporting education and have sponsored gold medals at various top engineering institutions. Our CSR approach is evolving with changing dynamics and we are committed to ensuring that we have a holistic approach to CSR, which involves the company and engages its employees on an ongoing basis.

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This Ramzan we unveiled our digital campaign #NoCompromiseOnKindness which is a simple way to remind ourselves that the smallest gestures of kindness can make a big impact. 

The road to betterment is never ending. Successful businesses and thinkers are entities that invest in introspection. They move coherently on the evolving needs of the communities around them. Similarly, our lives should not be any different. Irrespective of how many risks one takes or how cautiously one treads, setbacks hit you hard. However, it is all in one’s own hands to ensure that no matter how hard the times are, it’s never too late to start again and rebuild for the better – be it a business or a community and as far as I see it, the two go hand in hand.

Ramzan Kareem everyone from all of us at Pakistan Cables Limited.